According to the China Industrial Information Network released "2013--2017 China's stainless steel kitchen utensils industry development prospect depth research and investment analysis report" shows: the domestic market all grades of stainless steel kitchenware product range, based on product prices, customer orientation separable for high-end, high-end, midrange and low-end market. The high-end market fundamentals are ZWILLING, FISSLER, THERMOS, WMF and other famous international brands occupy a smaller share of national brands; high-end market is occupied by Supor, ASD and a few other well-known domestic brands, and has formed a certain size of the market; in high-end market, many brands, fierce competition, primarily sold through department stores, supermarkets channels; mainly in the low-end market brand-name, the main sales channel for low-end supermarkets and retail stores.

　　First, the breakdown products of stainless steel kitchenware market size analysis

　　Stainless steel cookware products are the main products of stainless steel cookware, according to the China National Hardware Association statistics, stainless steel pot stainless steel kitchenware products accounted for nearly 70 percent of the total. 2010 reached 4.31 billion yuan, the annual compound growth rate of 20.42%, 2015 will reach 10.914 billion yuan.

　　2) Stainless steel cutlery market size analysis

　　Stainless steel cutlery is stainless steel kitchenware meal one of the main products, billion in 2010 to reach 1.834 billion yuan in 2012 to reach 26.74, the annual compound growth rate of 20.74%, 2015 will reach 4.706 billion yuan.

　　Second, the domestic industry development trend analysis

　　With the domestic economy and the consumer concept of change, consumers will be more concerned about the brand and features stainless steel kitchenware. In the case of continuous application of high-tech products and gradually to the intelligent, personalized, functional diversification trend, style, appearance, faster updates, product type is becoming richer. The future of the entire industry trends show the following characteristics:

　　1) automation, scale has become an important means of competition of domestic enterprises

　　Stainless steel kitchenware domestic enterprises are gradually moving towards automation, large-scale process. Traditional workshops, extensive production model not only inefficient production, lower grade quality of their products, no longer meet the requirements of the development of modern industry. Domestic enterprises to expand production scale, the introduction of advanced production equipment, improve existing production processes, not only can effectively improve production efficiency, protect the safety of personnel, reduce labor costs, but also to meet the stringent requirements of customers in foreign markets, which for China's stainless steel meal kitchenware manufacturing industry to achieve industrial upgrading has important significance.

　　2) brand concentration gradually increased, an increase of high-end market size significantly

　　Domestic market brand concentration is not high, bring a good development space for the issuer. Competition between the various products will gradually become competitive, high brand awareness and reputation among corporate brand will stand out in the competition, rather than have the brand companies will gradually be phased out, the market brand concentration will be increased gradually.

　　Brand is a concentrated expression of the quality of products, quality, features, one of the important factors affecting consumer decision making has increasingly become. With the gradual increase consumer brand awareness, high-end market size will be widening.

　　3) kitchenware industry from the simple to the kitchen the whole field of product development

　　Stainless steel kitchenware industry's future development ideas will increasingly emphasize the integrity of kitchen equipment. Domestic companies first need to complete the overall image of the shape, and then build its product differentiation system from all market segments. Kitchenware industry should end the development of a simple product to the overall image of the field of kitchen design, by effectively with pots and pans, dishes and other kitchen products, kitchen achieve overall harmony and beautiful. For production companies, product differentiation, diversification category has become an effective way to enhance the competitiveness of enterprises.