With the continuous application of high and new technology in stainless steel kitchenware industry, automated production will become an inevitable trend in the development of the industry, the domestic stainless steel kitchenware enterprises are gradually moving to the automation process. By absorbing advanced automated production line technology within the industry, design and manufacture of automated production equipment and tooling, improve production technology, not only can effectively improve production efficiency, protect the safety of personnel, reduce labor costs, but also to meet the stringent requirements of foreign market customers, therefore, to enhance the level of automation is of stainless steel kitchenware industry catch up with international advanced level the inevitable choice.

　　From a global perspective, the region affected by factors of economic development and living habits, stainless steel kitchenware market has different characteristics. For example, Europe and North America, stainless steel kitchenware industry has a long history, the market is more mature, many consumers, the market size is large and growing steadily year by year, 2010, respectively, accounting for 40% and 25% of global market share; Asian markets scale growth is mainly dependent on Japan and the Middle East and other emerging markets strong demand pull, in 2010 about 26% of the global market size. With the rising cost of labor in developed countries, so that the global stainless steel kitchenware industry pattern major adjustment its manufacturing sectors gradually shift from developed to developing countries. As an emerging developing country, China relies on labor costs and manufacturing capacity advantages, stainless steel kitchenware to attract internationally renowned enterprises to invest and build factories in the country. At present more than 600 existing stainless steel kitchenware manufacturing enterprises, 53% concentrated in Guangdong, 21% in Zhejiang, 13 percent in Shandong, China has become a major production base for the global stainless steel tableware and kitchenware products, more than 90 percent of products exported to overseas markets .

　　According to China Customs Information Center, a stainless steel table, kitchen or other household articles and parts item statistics, export value of China's stainless steel kitchenware except 2008, 2009 declined slightly affected by the financial crisis, the rest of the year are to maintain steady growth. 2010 total exports reached 1.841 billion US dollars, up 30.66 percent compared with 2009, according to China Customs Information Center Other spoons, forks, spoons and similar kitchen or tableware items statistics, in 2010 as the impact of the financial crisis the gradual elimination, tableware export amount has exceeded the highest level in history, reaching $ 1.402 billion, representing an increase of 26.87 percent in 2009, according to China Customs Information Center data show that China's stainless steel kitchenware and miscellaneous pieces of stainless steel products exports classified to the table, kitchen or other household articles and parts term statistics, about 10% of stainless steel kitchenware total exports, in 2010 exports reached $ 184 million.

　　1, the domestic stainless steel tableware and kitchenware industry development status

　　China's stainless steel kitchenware industry from the early 1990s started the gradual development. After entering the 21st century, exports expanded rapidly, it has been exported to more than 100 countries on six continents and regions, market share rising. Stainless steel kitchenware exports continued to expand, increasing foreign exchange earnings, but also led to the development of related industries. Such as raw materials, industrial equipment upstream, midstream processing industry, the production of downstream products and mold manufacturing, and other supporting industries. Today, the domestic production technology has matured gradually improve the quality of products, OEM partnerships OEM / ODM relatively stable, relatively low labor costs. Industrial transfer in the promotion of domestic enterprises have been expanding, increasing the number of, and improve the technical level, but also on the domestic stainless steel tableware and kitchenware market development plays an important role in promoting. At present, the domestic stainless steel kitchenware market showed the following characteristics:

　　(1) the development of the domestic process of urbanization and income levels increase, pushing the consumer to upgrade stainless steel kitchenware for nearly three decades to accelerate the urbanization process in China, the number of urban households rose, the next 20 years there will be a large number of residents move into new homes. Meanwhile, according to the National Bureau of Statistics, in 2006 China urban per capita disposable income reached 11,759 yuan, to 2010 per capita disposable income of urban residents reached 19, 109 yuan. Increase in the number of urban households and the number of middle class people's spending power will increase further expansion, and thus the quantity and quality of consumer goods proposed new requirements for consumer goods industry a huge room for growth. Stainless steel kitchenware products, consumer demand for an increasing number, which takes into account not only the function of kitchenware, its convenient, intelligent, beautiful and has become an important factor of consumer concern. In addition, consumers concerned about their health will also increase its stainless steel kitchenware products quality requirements, which will lead the Chinese stainless steel kitchenware industry's rapid development and industrial upgrading, the industry has brought enormous consumer power.

　　(2) a wide range of stainless steel kitchenware products, various products of stainless steel kitchenware good growth momentum wide range of products, including pots, pots, pots, plates, buckets, boxes, bowls, shovels, spoons, knives, forks, spoons, folder and so on, according to the functions can be roughly divided into stainless steel pots and pans, stainless steel tableware, stainless steel kitchen meal miscellaneous pieces of products into three categories. Among them, stainless steel pots and pans are stainless steel tableware and kitchenware of major products, its share is about 50% in recent years along with the stainless steel kitchenware market demand continues to rise, cookware, cutlery, miscellaneous pieces of products, product sales have maintained higher growth.

　　(3), the domestic stainless steel kitchenware market brand concentration is low domestic stainless steel kitchenware market meal of many products, but the lack of brand has a greater influence on the whole. Domestic well-known brands are Supor, ASD, Double Happiness, owner of electrical appliances, Ling Feng, etc., but a lower share of the market brand, a single brand market share does not exceed 5%. As market competition intensifies, as well as consumers gradually increase brand awareness brand consumption will more and more attention, the domestic consumer brands will exist huge space for development.

　　(4), industry, technology continues to improve, step by step with international practice domestic stainless steel kitchenware industry technology, 6090 years ago in the 20th century, little development, the technology mainly in cold stamping, ordinary mold manufacturing and surface treatment manual based, low technology content. In recent years, under the guidance of national industrial policy, domestic enterprises phasing out outdated equipment, increase R & D efforts, the introduction of advanced manufacturing technology. For example, in the material, the use of multi-material composite bottom superconducting heat technology, stainless steel, copper, aluminum, silver, stainless steel and other magnetic thermal conductivity material utilization powerful thermoforming, making pots and pans to achieve superconductivity thermal performance; in the mold manufacture of molds using CNC machining technology to improve processing accuracy micron; technology research formability of the material from the microscopic detection in the material analyzed by metallography; sanding and polishing techniques from the traditional to the automation manually throw sanding polishing direction, instability traditional manual polishing sanding quality, high labor intensity, the use of long automatic polishing technology enables manual pot with a surface treatment was changed from the original automated machines operating, while allowing light to reach the surface of the pot with brightness Product-related standards, thereby improving efficiency. Thus, the continuous upgrading of industry technology, will promote the sustainable development of China's stainless steel kitchenware industry. With the gradual transition to improve the income level of Chinese residents as well as consumer attitudes, intelligent, multi-functional, energy-saving and environmental protection stainless steel tableware and kitchenware products are gradually replace traditional affordable type Kitchenware, which technological content of products has put forward higher Claim. After years of kitchenware companies as developed countries OEM / ODM OEM production, continue to grope in the production and R & D in materials, technology, testing and other fields have accumulated considerable technology gap with international standards is gradually shortened.

　　(5), the size of the domestic high-end market growth significantly, brand competition gradually reflect the brand pattern of the domestic stainless steel kitchenware market division obvious, it is divided into high-end, high-end, midrange and low-end market. More than current high-end market is dominated by international brands, but also does not appear one or several monopoly of the market situation. More high-end market brands, such as Supor, ASD, Double Happiness, brand strength and channel to 34 urban and rural market expansion and extension. Gather a large number of mid-market brand, many manufacturers, competition; low-end market mainly hodge-based, multi-production by a number of small businesses. At present, many domestic products in quality fully comparable with international brands, but because of the lack of brand awareness, only hovering in the low-end market. With the continuous improvement of living standards and high-income people demand, customers will increasingly focus on product brands, well-known brands will gradually enter the high-end market, the domestic stainless steel kitchenware, showing a huge potential for development.

　　2, the domestic stainless steel kitchenware industry trends

　　With the domestic stainless steel kitchenware manufacturing enterprises growing, increasingly competitive market, customers on product features, appearance, style requirements continue to increase, the traditional OEM model in the new competitive market environment is gradually declining. Meanwhile, in the domestic economy and the consumer concept of change, driven by the consumers will be more concerned about brand stainless steel kitchenware and differentiated features, and its products are the intelligent, personalized, functional diversification characteristics. How to deal with these changes is an important issue of stainless steel kitchenware companies are facing.