With the domestic stainless steel kitchenware manufacturing enterprises growing, increasingly competitive market, customers on product features, appearance, style requirements continue to increase, the traditional OEM model in the new competitive market environment is gradually declining. Meanwhile, in the domestic economy and the consumer concept of change, driven by the consumers will be more concerned about brand stainless steel kitchenware and differentiated features, and its products are the intelligent, personalized, functional diversification characteristics. How to deal with these changes is an important issue of stainless steel kitchenware companies are facing.

　　(1) The global stainless steel kitchenware market will continue to expand

　　Future global stainless steel kitchenware market will continue to expand, demand will remain strong momentum, the annual compound growth rate remained above 10%, which will bring a good market development opportunities of domestic enterprises. In North America and Europe markets, companies should continue to deepen its cooperation with existing customers, stronger, bigger, so deep the current market, existing customers; for emerging markets such as the Middle East and Oceania, enterprises should implement the "going out" strategy, take the initiative to contact the area has yet to conduct business and the customer, by way of cooperation with local agents, actively expand sales, increase market share.

　　Transition (2) business model will bring a powerful thrust China stainless steel tableware and kitchenware export

　　From the beginning of the 1990s, the majority of domestic enterprises through OEM model for foreign companies OEM production, the model can only earn low processing costs, lower margins. Today, some outstanding domestic enterprises gradually involved in product design and development aspects, business model and gradually transition to ODM mode. With the deepening of understanding of the overseas market, domestic enterprises will gradually transition to ODM model MDM mode, by the exporting country consumers value analysis, participation brands to feature products target consumer group, channel, features, price, etc. planning process, and product development and manufacturing; or take the product exclusive sales agent of EAS mode, expand including distribution, logistics, after-sales service, increase value-added products. In addition, domestic enterprises will actively participate to build a national brand to compete in overseas markets. Thus, a variety of business models coexist will bring Chinese exports of stainless steel kitchenware powerful thrust, the future of Chinese stainless steel kitchenware export growth will remain above 20%. With the escalating consumer demand downstream, the overall design of the kitchen area customers put forward higher requirements, in order to achieve an effective mix of pots and pans, kitchen utensils and other miscellaneous pieces of food products. Kitchenware products miscellaneous pieces of stainless steel kitchenware as part of its exports will amount to maintain a rapid growth rate.

　　European market

　　The European market is one of the major markets of stainless steel kitchenware. According to China's General Administration of Customs Information Center statistics, in 2010 China's exports of stainless steel kitchenware Europe reached 1.166 billion US dollars, is expected to maintain 20 percent of the future growth rate. According to this growth rate, to 2016, China's exports to Europe of stainless steel kitchenware will reach $ 2.901 billion.

　　North American market

　　North American market is the main area of ??stainless steel tableware and kitchenware products exported, according to the Chinese General Administration of Customs Information Center statistics, in 2010 China's exports of stainless steel kitchenware North America amounted to $ 802 million, it is expected to maintain growth rates of about 30%, to 2016 Chinese exports to the North American stainless steel kitchenware will reach $ 2.978 billion.

　　Asian Market

　　Asian market demand in Japan, the Middle East, driven by its market demand growing year by year. According to China's General Administration of Customs Information Center statistics, in 2010 China's exports to Asian countries, stainless steel kitchenware approximately $ 864 million, the annual compound growth rate of more than 20%, by 2016 China is expected to export to Asian stainless steel kitchenware will reach 2.15 billion dollars.

　　(3) The domestic market has great potential, the product is becoming more diverse

　　Stainless steel kitchenware belong to high-end products in tableware and kitchenware products, with a beautiful, durable, energy-saving advantages. According to the China National Hardware Association statistics, in 2010 sales revenue reached 7.984 billion yuan, is expected to 2016, the domestic stainless steel kitchenware sales income will reach 20.444 billion yuan. In view of the stainless steel kitchenware market is expanding this situation, China's enterprises in terms of product design, should strengthen the regional market for color, shape and decoration based sauce, and add the product easy to use, safe, insurance, health, sanitation, energy-saving, time-saving, automated and intelligent functions, thereby forming a high, medium and low-level range of stainless steel kitchenware products series. The future of stainless steel tableware and kitchenware product varieties, specifications and functions will become more diverse, for the production of enterprises, product differentiation, diversification category has become an effective way to enhance the competitiveness of enterprises.

　　(4) high-end domestic market, there is a huge space for development

　　Brand is a concentrated expression of the quality of products, quality and function. With the gradual increase consumer brand awareness, brand has increasingly become one of the important factors affecting consumer decisions. Stainless steel kitchenware for the high-end market, domestic and international famous brands to enter has brought vitality to the development of the market, widening its market size. Product positioning high-end market of high quality, high value-added, high technology content, the future of the domestic high-end market growth will exceed the industry average growth rate, higher brand awareness and reputation of enterprises will stand out from the competition.

　　(5) to enhance the level of automation and new materials industry is the inevitable trend of technological development

　　With the continuous application of high and new technology in stainless steel kitchenware industry, automated production will become an inevitable trend in the development of the industry, the domestic stainless steel kitchenware enterprises are gradually moving to the automation process. By absorbing advanced automated production line technology within the industry, design and manufacture of automated production equipment and tooling, improve production technology, not only can effectively improve production efficiency, protect the safety of personnel, reduce labor costs, but also to meet the stringent requirements of foreign market customers, therefore, to enhance the level of automation is of stainless steel kitchenware industry catch up with international advanced level the inevitable choice. High performance composite materials, new materials will gradually replace the traditional materials. Composite materials, application of new materials to improve the performance of stainless steel kitchenware products, increased functionality, the only way varieties and specifications. Only accelerate the widespread application of new materials, improve our product quality, developing advanced, high-quality stainless steel tableware and kitchenware products, in order to make our own brand sustained competitive advantage in domestic and foreign markets.